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BEEROSPHERE - BEER NEWS

All about beer stuff and stuff about beer. It might be trivia, it might be quirky beer gadgets or it could be vital beer info. Regardless, it's all about the beer.

 
Thursday
Jul042013

DRINKING BUDDIES, THE MOVIE

So there is a movie coming out in August (in the US, at least) about a hot woman (Olivia Wilde) who makes beer. In Chicago. 

That's all I read. That should be enough. We're all going, right?

Oh, undecided? Well, apparently Olivia Wilde plays a brewery worker who has a flirty friendship with another brewery worker (who is, obviously, not her boyfriend, but does have a girlfriend of his own).

Hollywood being what it is, there will be an excess of nonsense about relationships and not enough about the brewery or the beer, but Olivia Wilde and beer is enough for me.

 

 

Monday
Jul012013

BREWDOG'S SOCIAL MEDIA BEER

Who else would have the audacity to announce it plans for a new beer, then allow drinkers to vote on what should be in it and what it should taste like?

But audacity has gotten BrewDog this far and it took it to a whole new level with the #MashTag, whose every ingredient was voted on by BrewDog’s social media followers.

It left most of the major decisions for the beer up to its Twitter and Facebook followers and those on its own blog. The beer’s name, the hop varieties and even the malt varieties were the product of BrewDog’s voting community. 

And it has delivered a 7.5% American Brown Ale made with rare New Zealand hops and aged over hazelnuts and oak chips. No, really.

BrewDog representative, Sarah Warman, insisted the #MashTag was: “Beer for the people, by the people. It takes the online voice of consumer to a new level offline.”

During its new brew competitions, BrewDog received around 5000 votes, with the #MashTag name, which combined “hashtag” and “mashing”, earning 58% of the raised thumbs. 

There have been other beers inspired by social media (notably Odell Brewing’s BlackBird and 21st Amendment Brewery’s #TwitterBrew) and even Samuel Adams has crowdsourced a beer for the South by Southwest Festival. BrewDog stands out, though, for the disturbing level of control it handed over to its online community.

 

 

Saturday
Jun222013

BREWDOG FOR SALE?

Adventurous Scottish brewer BrewDog is for sale and it wants thousands of new owners.

With a planned expansion into new, larger premises looming, a move into the spirits world already in train and plans brewing (see what we did there?) to take over more British hotels, it is reviving its old Equity for Punks scheme.

The first time it used Equity for Punks, it garnered 7000 investors and is now the fastest growing food and drinks company in the UK.

This time, it has put up 42,000 shares, at £95 each, for anybody who wants to invest in the company.

"As we need funds for more growth plans, we never considered a bank or an investment group – it’s another opportunity for our customers to benefit from our growth directly," BrewDog co-founder, James Watt, said.

“This is the world’s biggest independent crowd-funding initiative. It proves that there is a viable alternative to the financial establishment, and as the self-interested banks continue to stunt economic growth, people are looking for better places to put their money.”

Watt added. “With Equity for Punks, beer fans are able to become part of a revolution – not just redefining beer in the UK, but shifting the balance of power away from the banks and back into the hands of the people.”

BrewDog's first Equity for Punks adventure raised it £2.2 million in 2011 (which was mostly spent on opening 12 bars in the UK) and it's aiming to double that this time around, with the share offer closing at the end of the year.

Besides the potential to profit from any BrewDog successes, shareholders are also promised a lifetime discount on BrewDog's portfolio of beers and for anything they might want to buy on BrewDog.com.

Thursday
Jun202013

THE GLADNESS OF MADNESS

1990s pop sensation Madness has followed fellow Brit band Iron Maiden and US fame clingers Hanson by delivering its own beer.

The mod-cool group, most famous for hits like Our HouseIt Must Be LoveHouse of Fun and One Step Beyondhas joined with Essex brewer, Growler Brewery, to develop a 4.2% lager beer named Gladness.

But it's not quite a lager beer, or so says Madness. The band is calling it a cross between an ale and a lager because it uses the traditional British ale malt style Maris Otter and the German lager Tettnang and Saaz hops. The whole thing is bottom fermented, so it is officially a lager to us here at Beeriosity.

Gladness will be stocked in the 800-strong Nicholson's hotel chain in the UK for just three months, but Growler has already done follow up deals with both JD Wetherespoon and Punch Taverns, while it is also headed to British supermarkets.

Growler will brew the beer and is in charge of its sales and distribution, with Madness receiving royalties on sales.

In a press release, Growler Brewery owner Rob Flanagan said: “They did their homework on us and were quite particular about what they wanted to achieve.

"They didn’t want to develop a beer only for fans, but one that was a good beer in its own right.”

Saturday
Jun152013

YOU WANT WHAT?

So I was at the Gasworks Farmers Markets in South Melbourne this morning and spotted a stall from Grand Ridge brewers.

"Excellent!" I says to me self, "They've got the Supershine out early!"

It's a good drop, allegedly Australia's highest (commercially made) ABV brew at 11% and drinking it, I remember from last year, is like being punched in the head with a treacle soaked boxing glove.

"I'll have two stubbies please", I asked the lady at the counter, already tasting the sweet syrupy goodness in my mind.

"That'll be $20," she replied.

Yep, $20 for two 330ml stubbies.

I politely declined, walked up the road and bought a six pack of Monteiths Winter Ale instead.

The Supershine is a nice novelty, but I'm too much of a tight arse for a beer that works out at about a dollar a shot glass.

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