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Wednesday
Jan012014

LONGBOARD PALE ALE

Longboard Pale Ale. What happens when a wine merchant, a lawyer and a former surf life saving ironman champion-cum-property developer get together and get drunk? They decide to develop their own beer brand and throw lots of money at it. The result is the Longboard Brewing Company.

There have been few changes since operations started in 2008.  Their beer used to be brewed at the Five Islands Brewing Company (FIBC) in Wollongong. This brewery has since changed hands and is now The Illawarra Brewing Company (IBC). Their beer continues to be brewed at IBC under contract.

Their pale ale is based on a ‘well-known Australian all natural pale ale’ which sounds like code for Coopers Pale Ale. The “special tweak” they have made is the addition of Cascade hops. They sort the expertise of former Mountain Goat head brewer Andrew Gow to develop the beer.

It seems the Longboard Brewing Company is nothing more than a bunch of yuppies buying into the brewery industry.  Most likely so they can loudly announce at dinner parties that they own a brewery. It is clear they are more passionate about making money then good beer. They recently sealed a distribution deal with the Coles Liquor Group, established the Longboard Bar and Grill in Townsville and are planning to launch their own clothing label.

Typical pale ale appearance with a head that dissipates quickly. Moderate carbonation with a medium to light body. The only aroma is a slight sulphur smell.  Mild malt taste, lacking in mouthfeel, low bitterness with a slight grainy aftertaste. There really isn't much to this beer.

It's as though they have attempted to bridge the gap between craft beer and commercial beer. They have failed.

 

5/10

 


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