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Sunday
Feb162014

XXXX GOLD

XXXX Gold. This beer hit the market in 1991 and is widely regarded as Queensland’s answer to Victoria Bitter (VB).

In 2012, XXXX Gold reached a market share of 12.4% overtaking VB (12.3%) and claiming the title of highest market share beer of all beer sold in Australia, a title which VB had held for over two decades.

Under new owner SABMiller VB was relaunched which saw the alcohol content changed back to 4.9% from 4.6% and the re-introduction of the old school VB logo. Bogans everywhere rejoiced and their strategy worked. In early 2013 VB reached a 12.2% market share compared to XXXX Gold’s 11.9%. While back on top it was a far cry from the 25% market share they held in 2000. 

This beer is one of the worst kinds possible - mid-strength (3.5% ABV) AND low carb. The only way it could be worse was if it was alcohol and gluten free. I subjected myself to this beer on a dive boat after a day of scuba diving. It was either this or Corona.

Metallic and sulphur aroma. Thin body with an almost non existent flavour. If you close your eyes and think hard you still can’t believe it’s beer. It tastes more like soda water. To add insult to injury on the can it says 'full flavoured lower carb'.

Filth.

 

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