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Monday
Jul292013

BEER PRICES RISE IN GERMANY

Some of the world's cheapest good beer could soon be more expensive if a group of brewers has their way.

In what might be termed "collusion" in other countries, brewing giants Bitburger, Krombacher and Radeberger are working to raise beer prices across Germany.

The trio has formed an odd alliance in an effort to drive up German beer prices by October this year - just in time for Oktoberfest.

The brewers justify their putsch by complaining that raw material costs, including hops, barley, electricity and glass, have all been raised, yet the price of beer has stayed constant in Germany.

It's unclear how much they want to raise the price of beers, but Radeberger is understood to be the driving force and plans to lift prices across the board in November. The ninth biggest brewery in Germany, it was the first to brew pilsner in Germany and has a chequered history of ownership, including a stint under the control of the old East Germany.

It brews the Radeberger-branded beers, plus Jever and the weiss bier Schöfferhofer. Its alcohol-free Clausthal is believed to be exempt from the rises.

The price rises will impact more brands from Bitburger. It plans to lift its prices in October for the Bitburger, Konig, Kostritzer, Licher and Wernesgruner ranges. Krombacher has already announced a rise of 5-8 percent, starting in October.

The last major price rises in Germany took place five years ago, according to the Federal Association for beer distribution in Germany, but there are so many promotions on beer in Germany that it's possible to buy a case of beer for the same price as 1993..

Veltins lifted its pricing in January this year, Beck's went up in February and Hasseroeder rose in March.

Still, it's cheaper there than bottled water...

 

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