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A deeper look at breweries, beer culture and the beer world

Entries in Beck's Phonograph (1)

Tuesday
Jun252013

BECK'S BOTTLE PHONOGRAPH

Beeriosity has played music on beer bottles before. that's nothing new. Blowing across the bottle neck is a game we've been playing since we graduated from milk and Coke bottles in our teens.

The New Zealand arm of German giant, Beck's, has taken beer bottle music to new extremes with its phonograph.

Beck's was founded in 1870, about the same time as Thomas Edison invented the phonograph, so Beck's NZ has teamed up with the Shine Limited design house to create what the Heinrich Beck and Edison would surely have done themselves, had they only met. Probably.

There is now a Beck's Phonograph, with music scribed into the outside of the bottle and played like an old-school phonographic cylinder.

Shine recognised a similarity in the Beck's beer bottle and an old recording cylinder. You know, from before CDs. And vinyl records. And the cassette tape. And eight track.

So it took the first single, Here She Comes, out of the Arch Hill Recordings label straight onto the glass. But it wasn't that simple, because then they had to make something to play the record, with modern bits and pieces and a clean sound. So they reverse engineered the phonograph.

Unveiled in May at Auckland's Semi-Permanent design fest, it wowed the audience with its sound quality, but there are no plans for mass production.