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VIDEOS - CLASSIC AND NEW BEER ADS

This is the hub for all videos beer-related. Some of them might be classic old ads, some may be new ads, others may be beer-related songs. The two things they'll have in common are that they should have at least a hint of humour and they are all about beer!

Thursday
Sep192013

WHAT WOULD YOU DO...

...if you came home to find someone had plumbed every tap in your house with beer?

Party?

 

Thursday
Jul042013

DRINKING BUDDIES, THE MOVIE

Tuesday
Jun252013

GOT FREEMANTLE? GOT LITTLE CREATURES.

Things to do in Freemantle, Western Australia.

1. Visit Little Creatures.

2. Wake up, visit Little Creatures again.

Friday
Jun212013

THE MEMORY HOTEL

Heineken's marketing people at their best. Now, if we could only work on the brewing staff...

Thursday
Jun202013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 1!!! This is the long-play version of Budweiser's 2013 Superbowl ad, and it's a typically heart-tugging thing with horses, but very little beer.

Wednesday
Jun192013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 2, with 2.3 million shares in the first quarter of 2013. 

Every major US industry had a homage to the September 11 victims. This was Budweiser's.

Tuesday
Jun182013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 3, with 1.42 million shares in the first quarter of 2013.

Monday
Jun172013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 4, with 1.195 million shares in Q1, 2013

(And, yes, we appreciate that this is for vodka, not beer, but it's in the name of giving an accurate depiction of global alcohol sharing rates. And it's quite violent, but not for Russia...)

 

Sunday
Jun162013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 5, with 866,420 shares in 2013 Q1

Friday
Jun142013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 6, with 448,201 shares in the first quarter of 2013.

Thursday
Jun132013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 7, with 407,721 shares. This is highly annoying. 

Wednesday
Jun122013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 8, with 405,189 shares...

Tuesday
Jun112013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

Number 9, with 341,812 active shares in 2013 Q1.

Tuesday
Jun112013

THE 10 MOST SHARED BOOZE VIDEOS OF 2013

You know that brewers spend squillions on ads around the world and that they dominate sporting events, cultural events and every television show after the kids have gone to bed.

Hundreds of beer ads are made every year around the world, but new media research company Unruly has released a staggering white paper which shows that 97 percent of all sharing from the world's alcohol marketing in the first quarter of 2013 came from just four ads.

Three of them come from the industry's marketing juggernauts, Budweiser, Heineken and Carlsberg, while an ambitious (and brutal) short film from a Russian/Austrian vodka maker, Neft, chimed in as well. Together, they represent significantly less than 1% of the world's alcohol ads in 2013, but they're dominating the sharing to the point that every other beer, scotch, vodka, gin, rum, bourbon, champagne et al ad combined only had 3% of the world's video shares.

Unruly makes some interesting points, such as wine makers being slow to catch the social media wave it has also found that other major brands, like Diageo and SAB Miller, are a long, long, long way off the pace of their key rivals.

“The research found that some of the big alcohol brands – and subsectors – are vastly underperforming in social video," Ian Forrester, Unruly’s insight director, suggested.

“For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content.

“Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice.”

Excuse the marketing speak for a second, but Unruly also pointed out that spirit marketing was making a dent in beer marketing, with brewing's share-of-voice dropping from 97% in the last quarter of 2012 to 75% in the first quarter of 2013.

The report also highlighted the impact of spirits brands on beer brands, which historically dominate alcohol advertising. Beer brands’ share of voice dropped from 97% in the fourth quarter of 2012 to 75% in the first quarter of 2013.

Beeriosity will roll out the top 10 ads in ascending order and, surprisingly, there are no Carlton Draught Big Ads or XXXX State of Origin ads involved.

Here's number 10, with 297,085 shares in the first quarter of this year.

Wednesday
Jun052013

AUSTRALIAN BREWING - A HOPUMENTARY

Fifteen minutes long? About a beer length? They did that on purpose...

Tuesday
Jun042013

ESTRELLA SPARKS SPANISH FURY

Nudity, gratuitous drinking, lesbian kisses, swimming on an unpatrolled beach. And the Spaniards are upset over the paella...
Wednesday
May082013

CRAFT BEER DEFEATS A DICTATOR

Sunday
Apr142013

26 WAYS TO OPEN A BEER BOTTLE

Warning: May contain idiots and potty mouth.

 

Saturday
Apr132013

RANDOM ACTS OF BEERNESS

This is just genius. Instead of spending all that money on beer ads, they could be doing this...

 

Friday
Apr122013

ARGENTINA'S BEER MACHINE

We love this! We need this!